Our New Brand Is More Than A New Name And Logo

The new name and new logo for the NorCal Technology Training Institute are part of a BRAND. A brand is more than just a logo and name. It is a complex construct of intellectual, emotional, and visual elements that encapsulate the organization’s promise to the customer. The BRAND PLATFORM, or the promises upon which the brand rests, includes the organization’s mission statement, brand attributes, and value proposition. The Brand Platform for the NorCal Technology Training Institute is outlined here.

The NorCal Technology Training Institute Branding Triangle:


NorCal Technology Training Institute Mission Statement (Why We Exist)

Train and educate the Sound & Communication Apprentices and Installer/Technicians of the International Brotherhood of Electrical Workers Local Unions and the National Electrical Contractors Association Chapters within our region, providing and ensuring the electrical construction industry with the most professional, best trained and highly skilled workforce possible.

NorCal Technology Training Institute Brand Attributes (adjectives that describe us)







Skilled Leadership

Technology and Standards Innovation

Offering Career Opportunities in the Low Voltage Electrical Industry

NorCal Technology Training Institute Value Proposition (Competitive Advantage)

At the NorCal Technology Training Institute (NTTI), we pride ourselves on training today’s Unionized Electrical Workforce for sustainable, prosperous, and benefits-driven careers in the Electrical Construction Industry. We offer a complimentary training program that includes classroom instruction combined with on-the-job training experiences. Setting the standard in technology and education innovation, our full-time instructors utilize optimal, state-of-the-art instruction methods for online and hands-on application training. Our advanced upgrade training courses allow members to develop enhanced skills throughout all phases of their careers. The future of NTTI lies within our students’ success.